You Close the Deal.
We Power the Journey.

Pagoda Travel gives travel advisors the power to create bespoke Japan itineraries—fast, easy, and with better commissions.

Skip the supplier chaos, endless emails, and language headaches. We craft your itinerary, coordinate vetted local partners, and handle all the logistics—while you stay front and center with your clients.

Ready to take control and boost your earnings?
Sign up, fill out the intake form, and let’s get started.

Why the Old Way Doesn’t Work

All travel advisors lose time, money, and opportunities—while guides struggle to connect with the right partners.

Endless back-and-forth emails across time zones.

Confusing, expensive or incomplete DMC quotes.

Time-consuming guide searches while getting lost in translation.

Rebuilding itineraries from scratch every. single. time.

Street view of a cozy Japanese coffee shop with bicycles outside.

500+ Reviews

Clients Satisfaction

200%

View of Mount Fuji behind a red pagoda and a cityscape.

Location

Tokyo, Japan

Date 6 Sep - 12 Sep 2025

One shared digital workspace for advisors and guides.

Finding the right guides can be a challenge—advisors spend time searching, and guides struggle to connect with clients willing to pay for their expertise. Pagoda acts as the middleman, cutting through the chaos and delays, connecting you directly with the guides and clients that match your standards.

4.8 Stars

Client Reviews

500+

Guided Tours

Profile of a tour guide with experience details and specialties.Duplicate of application success confirmation screen.
List of applicants for a Kyoto tour with profiles and bid information.Jobs board interface displaying upcoming tour guide opportunities.Registration form for creating a trip planner account.

How Pagoda Travel works

Job board showing upcoming tour guide opportunities in Japan.Confirmation message for a successfully submitted job application.Pop-up window for creating a job posting for a tour activity.

1. Fill out our intake form

As an advisor, you start by uploading your client’s wishlist through our intake form. Based on the information you provide, we will create an initial proposal for you.From there, you have the flexibility to work directly with the individual guides and operators on the itinerary. You can message them through the platform, discuss the details of each tour or activity, and make sure everything your client has requested is included.

2. Once Posted, Guides Apply Instantly

The initial proposal is simply a starting point. Nothing is set in stone. You can adjust the itinerary, communicate with the guides, and customize each experience until it is exactly what you want for your client.

3. Understanding Distances & Logistics

Because Japan is geographically spread out, some itineraries involve significant travel between destinations. We recommend reviewing the travel times and logistics carefully when building the itinerary.

4. Logistics

Pagoda will help you identify the best transportation options and provide the relevant travel times, but you are in control of the final itinerary. This allows you to decide whether a particular destination or experience is worth the travel time for your client. Our goal is to give you the tools, local expertise, and access to trusted guides you need to build a Japan itinerary that is both exciting and realistic for your client.

What Makes Us Different

Reduced Planning Time

Reduces a 3-day process to 5 minutes — a 99.9% reduction in time.

Vetted Network

Every guide and operator is rigorously screened.

Narrow alleyway lit by lanterns, with people walking.

White-Labeled Proposals

Export your proposal with your logo, and contact details.

Quiet street in Japan with traditional lanterns and a dog walking.

Direct Advisor-to-Guide Communication

You choose who you work with and speak to them directly.

Bespoke-Only Focus

No flights, no hotels (except a select few exceptional ryokans),—only private, tailor-made journeys with Pagoda.

Two Solutions, One Goal: Your Success

Pagoda Pro & Explorer aren’t just about Japan.

Advisors: Invite all your suppliers worldwide into your marketplace, turning scattered contacts into a time-saving powerhouse.

Guides: Invite past clients and leads from anywhere in the world into your marketplace, transforming scattered connections into a efficiency engine.

Ask yourself: how much is 99.9% of your time worth each month?

Person sitting in a Japanese room with a garden view.
Japan Marketplace

Pagoda Foundation

Perfect for getting started and testing the waters. Full access to the Japan marketplace to create custom itineraries, communicate with partners, and build unforgettable experiences—zero monthly fees, no hidden costs.

Free

Legs inside a tent with mountains and flowers.
Go Asia for Host Agencies

Pagoda Pro

Host Agencies own their own Pagoda marketplace. Invite suppliers worldwide, save 75% of planning and communication time, build proposals in hours instead of days, connect with the right guides.

Free

Local Experts

Pagoda Explorer

Are you a tour operator or DMC passionate about creating unforgettable experiences? Pagoda Explorer gives you direct access to travel agents around the world.

$ Contact Us

/per month

How We Help

Illuminated five-story pagoda during sunset.

Independent Agencies

Stand out with our unique, high-touch trips to Japan.

Man standing on a mountain edge looking at the valley below.

Niche Advisors

Check Out Our Tour Library — Private Tours and Custom Services Ready to Go.

Backpacker approaching a traditional Japanese temple.

Host Agencies

Offer your community a one-stop-shop for Japan travel planning.

A scenic Japanese temple with tourists walking around.

Local Guides & DMCs

Get direct access to motivated agents and better collaboration tools.

why it works

Pagoda Travel isn’t another booking site.

It’s the world’s first B2B platform designed to bridge the gap between travel advisors and local guides—streamlining collaboration, protecting your brand, and making bespoke travel profitable.

Be among the first to redefine custom travel.

Build Custom Itineraries in Minutes

People walking through a narrow alley filled with lanterns in Japan.

Kyoto & Osaka Highlights

Different Dates Available

Any Date

Kyoto - Osaka

Cherry blossoms illuminated with lanterns at night.

Cherry Blossom Trail

Different Dates Available

Any Date

Osaka - Kyoto - Tokyo

Clear view of Mount Fuji with blue sky and surrounding town.

Mount Fuji Adventure

Different Dates Available

Any Date

Tokyo - Hakone

Red pagoda overlooking Mount Fuji and a city.

Temple Visit

Different Dates Available

Any Date

Osaka - Kyoto - Tokyo

Got Questions?
We've Got Answers

Explore Our FAQ Section for Clarity and Insight!

How does the bidding process work?

When an advisor posts a job, eligible guides can submit bids. Advisors can review profiles, compare proposals, and chat or meet on Google Meet with the guides who will be taking care of their clients before making a decision.”

Can I use PagodaTravel for multi-destination trips?

Yes. The itinerary builder was created specifically for planning multi-stop and multi-destination trips. You can add as many locations, activities, and services as you need, and keep everything organized in one place.

How are payments handled?

All payments are processed securely through Wise and Airwallex. This ensures safe, fast, and reliable transactions between advisors and operators, with funds moving through a trusted global payments provider.

Do tour guides need to be licensed?

Japan does not require a license for general tour guides who provide cultural explanations and accompany guests, as the national guiding license became optional in 2018. However, a license is required for tour conductors who manage packaged group tours and handle itinerary operations on behalf of a travel agency. To maintain quality and compliance, every operator is manually vetted by our admin team before they can accept jobs.

Who is John Bos - the Founder?

After 30 years of building, running, and scaling tourism and hospitality businesses across Europe and Asia, John Bos is bringing a lifetime of global travel expertise to his latest venture: an online travel marketplace helping travel advisors become more efficient in selling travel in Japan. Originally from the Netherlands, John’s career spans three decades of hands-on leadership—from directing tour operations in Greece and expanding travel networks across Bangkok, Singapore, and Tokyo, to developing innovative wellness and loyalty programs across Europe. Whether founding companies from the ground up or managing multi-location operations, his approach has always been rooted in a deep, operational understanding of what makes travel truly seamless. Today, settled in Tsuruoka, Yamagata Prefecture, Japan, John combines a track record of ground-up business execution with a passion for local discovery—shaping the future of how travelers experience Japan.  

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